“In Kickstart, the focus is on taking action instead of making everything perfect. When I presented my offer, sales came in very slowly and I started to have doubts - unnecessarily! I made $31K in my first launch and $35K in my second launch. The sky’s the limit.”

I teach yoga for pain relief to women who have pelvic problems. Having suffered from a severe birth injury myself, I didn’t get any help from the health care system at the time. I educated and learned how to heal myself, and started offering workshops and classes with exercises in different cities in Sweden.


Then COVID-19 hit, and I had to switch from offline to online classes. I knew that the situation wouldn’t change anytime soon, and I started to see the benefits of fully taking my business online. It’s important that women who take part in my classes feel safe and have privacy, and attending from their own homes instead of a studio full of other people was giving them just that.

Also, it became clear to me that I was able to scale and reach more people, and by developing courses, I would finally have more time to spend with my family. I have another job as a political scientist, so having more time is very precious to me.

A friend of mine was in one of Sigrun’s programs, and since she’s very successful with her online business, I asked her whether it would be something that could help me, too. However, I was so busy at the time that I never took part in any of Sigrun’s free webinars or classes. When I received the very last reminder to sign up for SOMBA, I decided to go with it.

I participated in Kickstart, the 10-week sprint in which I was going to create an online course. When I received 1350 sign ups, I knew I was on to something. It was such a big number, and I realised that what I had was a good business idea.

What I loved about Kickstart was that I could just trust the process. Receiving all the material at once would have been overwhelming, so I really appreciated the week-by-week structure. I never had to think of the next step - I just followed the process. There was also not much philosophical talk about creating an online business - we could spend years figuring that out - but instead, the focus was on taking action instead of making everything perfect. The support from the group and mentors was extremely valuable and I've made friends for life!

At the end, I presented my offer: A 10-week online course for $745. At first, sales started to drip in very slowly and doubts formed in my head. But as the deadline of my open cart approached, more and more women signed up. I ended up making $31K in my first launch!

In November I launched my program again, this time as a 6-week online course for $407. I made 75 sales resulting in $31K a second time, and added a downsell. The final result of my launch was $35K, and this was only the second time I ever launched! Now, I feel like the sky's the limit.

As a result, I decided to quit my job and concentrate fully on my online business. My dream is to become the go-to person in Sweden when it comes to pelvic floor pain.

~ Frida